India’s D2C brands are growing at an unprecedented rate. With 1000+ direct-to-consumer stores (and counting) active today, it’s no surprise that existing players need to build a unique brand identity to set themselves apart.
To that tune, ONDC network serves as an avenue to help pan-India D2C brands accelerate their market penetration and build a strong brand presence.
But why should an existing direct-to-consumer with decent sales volume sell on ONDC network? How can this government-backed initiative help generate unique customer experiences? This article helps D2C enterprises nail the winning formula by switching to the open network.
ONDC network in layman terms
The ONDC Network is launched to ensure that all eCommerce stakeholders are digitally equipped to succeed. The not-for-profit initiative wants to achieve democratization of eCommerce through the participation of all sellers, buyers, and gateway service providers on a single, unified platform.
Simply put, the open network wants to level the playing field for emerging, small businesses to flourish. ONDC network’s foundation is laid on three key pillars:
1) Discoverability: All sellers should be easily discoverable to all buyers without necessarily being on the same platforms.
2) Transparency: Corporations can no longer work in silos, and there will be complete transparency over selling policies, reviews, and prices.
3) Interoperability: The open network promotes direct and uninterrupted collaboration amongst sellers, buyers, aggregators, logistics providers, payment portals, etc. Anyone can reach out to anyone and conduct business.
Some major D2C players have already entered the open network, showcasing their products to a broader audience via multiple sales channels. To sell on ONDC network, merchants simply need a seller-side interface to complete their registration process. Onboarding ONDC network through a fully-complaint, adaptable solution like the Mystore seller app will get you selling immediately.
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How Smart D2C Brands Plan To Leverage ONDC Network
ONDC network is far more than just another marketplace for e-merchants to sell on! The revolutionary initiative is here to assist all (including DTC players) implement a winning eCommerce strategy by giving them the tools necessary to build a solid customer base. Here are four primary ways D2C brands can grow by leveraging ONDC network:
By getting nationwide visibility
To build your brand identity, you need your product to reach widespread buyers (obviously), especially in Tier 2 and 3 cities, and boost visibility. That’s ONDC network to a tee. For zero added costs, D2C brands can reach nationwide visibility for their brand and be visible on all buyer apps.
By deriving insights from customer data
Another factor that massively impacts brand growth is accessing and leveraging customer data to offer a personalized shopping experience. Your D2C brand can easily sell on ONDC network and scale the business by accessing a pool of key customer data that can be user to get strategic insights. You can also identify areas for adjustment and improvement! This comprehensive data analysis gives corporations a better understanding of current consumer trends.
Through improved logistics and delivery
With ONDC network’s logistics and low commission rates the logistics pain points are addressed, allowing enterprises to focus on their core business. With the Mystore seller app, enterprises can find India’s best logistics partners pre-integrated with ONDC network and utilise their experience and expertise for optimal order fulfillment. Quick and cost-effective shipping through expert logistics partners can help brands offer unparalleled customer experience and build a solid brand reputation.
Seamless transactions via multiple payment solutions
With ONDC network, brands get access to multiple payment integrations for a streamlined checkout process. By offering multiple payment options, D2C brands can ensure customer goodwill by accepting payments from a wide variety of target audiences. Some of the most popular payment apps on the ONDC network include PhonePe, Paytm, etc. Also, customers can pay using UPI or credit card for faster checkouts on ONDC network which automatically enhances your brand credibility.
How Mystore helps D2C brands to leverage ONDC network
Mystore is proud to be India’s leading ONDC network-connected marketplace for all SMEs, D2Cs and e-retailers looking to onboard the ONDC network. Built on an ultra-powerful MACH architecture, Mystore is dedicated to simplifying the digital journey for pan-India D2C brands.
Check these Mystore seller app features that make selling on ONDC network a cinch!
- ZERO upfront cost or subscription fee
- Top-notch ecommerce features to run and grow the business
- Freedom to choose between on-network and off network logistics solutions
- Host of built-in integrations to simplify day-to-day business operations
- Easy to use admin dashboard with complete view of orders, customers etc.
- Ease of integrating your D2C business from other marketplaces or platforms like Shopify, Magento, WooCommerce, Amazon etc. to ONDC network in a few clicks
Conclusion
In its first year of implementation, ONDC network has made giant strides in resolving age-old concerns that kept most Indian sellers from ever going “digital”. There is still a long way to go, but as a brand looking to grow in today’s fast-paced environment, there’s much to be excited about with this GOI-led project.
ONDC network is the perfect solution for any D2C brand wanting to expand its reach. Set up your very own D2C store with our advanced Mystore seller apps, and start selling today. Plus, you'll be able to take advantage of ONDC network's nationwide customer base to build relationships with new customers immediately!
Increase your sales with ONDC network + Mystore today.