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ONDC Network - A Revolutionary Idea For India’s Agricultural Sector
E-commerce has gained prominence and entered into agribusiness, allowing merchants to deliver agro-based products to crores of potential buyers online. By 2028, India’s agricultural industry is expected to reach a market value of approx. USD 580.82 Bn. There’s a huge online market for agricultural products waiting to be filled, and with a groundbreaking initiative like the ONDC network - that could be you.
What’s more? The open network isn’t just for newbie sellers at the start of their digital journey. For instance, even Amazon sellers can sell agricultural products on ONDC network and gain even better product visibility and sales.
But why speculate? Take a first-hand look at the pros of selling farming goods on the ONDC network through a feature-rich seller-side interface like Mystore.
ONDC Network - Empowering India’s Small Businesses
E-commerce in India is a lucrative industry but presents its fair share of obstacles and challenges. With the launch of ONDC network, the central government aims to overcome said obstacles and lead sellers into the age of the “digital revolution”.
Open network is a game-changing initiative that seeks to close the considerable gap between small businesses and industry giants when it comes to selling power. Here, small merchants can compete on a level playing field by leveraging best-in-class logistics and marketing solutions.
Everyone from local dukaan-dars to self-owned businesses can sell agricultural products on ONDC network and access a wide customer base. For merchants already actively selling farming goods on Amazon, Mystore for Amazon sellers enables them to join the open network and publish catalogues using its cutting-edge channel integration features.
For zero subscription costs - upload your catalogue, manage product listings, leverage in-built marketing tools, and adopt on-network logistics via Mystore.
5 Amazon problems and how ONDC network resolves them
1) High-priced commissions
In addition to the inevitable expenses of owning an online agriculture business, Amazon charges merchants lofty commission fees (as high as 35% of order value). In a business model with already low-profit margins, it’s hardly a money-making scheme.
On the other hand, small dukanwalas, mom-and-pop shops, etc., pay a basic transactional fee per order on the open network instead of the hefty commission fees on popular marketplaces like Amazon.
2) Discriminatory/preferential treatment
Amazon houses thousands of sellers catering to the same crowd with similar products. Also, Amazon has its own range of agro-based/organic products to rival yours. Naturally, this leads to a handful of merchants getting preferential treatment.
However, ONDC network is a not-for-profit platform that promotes transparency and diversity. Merchants can sell agricultural products on ONDC network using a compliant seller app, and depending on the buyer’s search criteria, they will instantly be matched with them. ONDC network offers equal visibility and, by extension, growth opportunities to all scales of sellers.
3) Transfer of reputation
Are you an Amazon seller looking to switch to a different platform? Well, good luck. Amazon’s constringent policies restrict vendors from migrating your reviews, feedback, etc., to another platform.
With the successful implementation of an open network, however, that is set to change. With transferable reviews, buyers are able to make a more informed decision, while merchants don’t have to worry about keeping track of their brand image on multiple platforms.
4) Biased ranking algorithms
Amazon’s ranking algorithms have sparked much debate over the years. Merchants and buyers alike are tired of seeing only a handful of brands/items at the top of search result pages, while hyperlocal vendors are pushed to the bottom.
Thankfully, this is not something that merchants onboarding the ONDC network have to worry about. Sellers from all business verticals and locations are competing on a level playing field. Here, no shady algorithms are specifically placed to favour a handful of merchants at the expense of others.
5) Complex logistics
India is potentially a huge market for selling agro-based goods online. But without proper logistics, building a brand presence in hundreds of towns and cities is impossible.
Thankfully, merchants who lack professional fulfilment capabilities can connect with any ONDC network-approved logistics partner and improve logistics overnight. Mystore for Amazon sellers helps you find on-network fulfilment experts who align with your budget and business requirements.
Why Choose Mystore for “Amazon to ONDC Network Migration”?
Mystore Channel integration enables sellers to manage their Amazon products and sales on the ONDC network through one single seller account. Imagine a single admin panel allowing you to handle all selling aspects of an Amazon store (i.e. upload catalogues, set prices, add discounts, generate tax invoices, etc.)! That’s what Mystore’s Amazon to ONDC network channel integration offers.
Unlike any other solution, Mystore allows you to:
- Leverage its cutting-edge technology for FREE
- Upload your catalogue for pan-India visibility
- Sell agro-based products for a nominal transaction fee
- Collect payment via multiple payment modes using a single checkout page
- Make your web page available in multiple native languages (Hindi, Kannada, etc.)
- Sell and collect payment in any currency as per your requirement
- Utilise advanced marketing features for improved brand image
- Set your own prices, deliverable locations, discounts, and other terms and conditions
- Add on-network logistics partners to help fulfill orders to distant locations
Conclusion:
ONDC network will continue to be implemented in many parts of India throughout 2023. And with Mystore for Amazon sellers, your agro-based store will be set up for uninterrupted growth. In addition to its network-enabled seller app, Mystore also offers its buyer apps for pan-India customers to place orders from their preferred sellers. Through our cutting-edge solutions, every remote seller, B2C/D2C enterprise, can become part of the open network and take its journey to the next level.
Check out Mystore today to learn more about how you can effectively sell agricultural products on ONDC network.