The Indian Appliances and Consumer Electronic market is set to expand to a whopping INR 1.48 lakh Cr by 2025 (source: Invest India). The ONDC network is all set to digitally empower sellers and merchants all across the country.
But what does ONDC network mean to an already established seller registered on Amazon? What advantages does being on the open network offer compared to Amazon? And how can interested merchants easily join and sell electronics on ONDC network? All these questions will be answered in this article.
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ONDC Network Explained - What Does It Mean
Founded in April 2022, Open network is a GOI-led initiative that aims to curb the monopoly of dominant e-retail platforms like Amazon and Flipkart. According to Department for Promotion of Industry and Internal Trade (DPIIT), ONDC network holds the key to democratizing the online marketplace.
The novel initiative offers micro, small and medium businesses the chance to become eCommerce participants and diversify their reach. From groceries to hotel bookings, food delivery to travel plans, small traders and mom-and-pop stores can now digitally compete with big players on a level playing field. The best part? You can sell electronics on ONDC network without bearing hefty commission fees or predatory malpractices.
So far, hundreds of hyperlocal sellers, kirana stores, and mom-and-pop shops from dozens of cities have onboarded the open network. The long-term vision is to expand ONDC network’s reach to hundreds of pin codes, allowing 90 crore buyers and 1.2 million sellers to connect seamlessly.
Can Anyone Join ONDC Network
Indeed. New and existing eCommerce sellers can join the open network using any network-enabled application. Mystore for Amazon sellers is India’s leading ONDC network-connected marketplace offering its buyer and seller apps. Mystore seller app provides comprehensive catalogue management solutions to manage your products, orders, and payouts with just a few clicks.
Mystore is a future-ready e-commerce solution that enables electronics merchants to migrate their product, customer, and order listings from Amazon to ONDC network effortlessly. With an advanced solution like Mystore, electronics merchants are able to increase conversions and boost business growth.
Become discoverable to a wider audience and fine-tune your e-store for uninterrupted growth via the feature-rich Mystore seller app.
Why Amazon-Affiliated Electronics Merchants Should Join ONDC Network
Selling electronics on Amazon can be a long-winded and tiresome process. Imagine setting up a third-party seller account, providing tax and product information, creating listings, paying for ads, and still barely making any profit.
Even if your sales volume is high, Amazon’s hefty commission fees and FBA (Fulfilment By Amazon) can eat away a large chunk of your revenues. Plus, Amazon will always keep its own affiliated electronics merchants or products at the top, thus keeping new/small players from widening their target audience.
Hence, the ONDC network initiative was implemented to restrict the power of giant monopolies whilst increasing the visibility of small Indian D2C businesses and local shops. The non-profit initiative will play a decisive role in democratizing India’s e-market by putting countless digitally “inactive” sellers on the map.
As an Amazon-listed business, here are a few benefits you can enjoy if you sell electronics on ONDC network.
- Say goodbye to high commission fees
- No biased ranking algorithms
- No exploitatory practices
- Access to a pan-India customer base
- Portability of reputation
- Access to first-rate tech and logistics solutions
- Dictate your own prices, T&Cs, delivery charges, etc.
- No contractual lock-ins and shady competition
Savvy Amazon sellers use Mystore’s seller-friendly features to cater to a more diverse audience and reduce reliance on a single channel.
Amazon to ONDC Network Journey Made Simple Through Mystore
Mystore seller app brings ONDC network channel integration for Amazon sellers to optimise order management and fulfilment capabilities. Mystore for Amazon sellers is a 360 solution for electronics merchants looking to grow their business by joining the ONDC network.
Mystore for Amazon sellers can seamlessly fulfil orders using the platform’s ultra-dynamic dashboard. With a plethora of advanced features, your electronics business will be geared for incredible growth! You can trust Mystore’s comprehensive order management and marketing tools to maximise your selling potential.
Conclusion
For any small business owner or local seller looking to get in on the booming eCommerce wave sweeping India, the ONDC network is the place to be. The neutral, decentralized network offers a fair chance for everyone - no matter how big or small you might be! So start leveraging today and become part of this moving phenomenon.
At Mystore, we offer seamless channel integration to help Amazon-affiliated merchants increase their digital footprint.
With Mystore, you can easily manage products, customers, orders, categories and more. We strive to make our features as diverse and advanced as possible so you can leverage ONDC network for unmatched customer experience. Start your journey on ONDC network right away by registering on Mystore.