With the central government’s ONDC network, merchants can’t wait to see how the novel initiative benefits their business. For Amazon-based sellers, the ONDC network exhibits tremendous potential that, if implemented properly, could truly democratise the eCommerce ecosystem.
But what does it mean to sell on an open network? And why should all Amazon merchants sell fashion on ONDC network? We’ll see how Open Network for Digital Commerce is driving a significant shift in India’s e-clothing industry. Furthermore, we’ll list several reasons that will tempt you to switch to this revolutionary platform.
First, let’s look at the various hurdles that small Amazon sellers in India face.
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Why selling clothes on Amazon is more complicated than people think
If you have been selling apparel/fashion accessories with Amazon India for a while, you’ll know that getting your business off the ground is challenging. Here are some of the challenges of setting up an e-store on Amazon to sell clothing:
- Extremely high return rate
- Strict brand restrictions
- Commission fees eating into sellers’ profits
- Offering size and colour options
- Establishing adequate delivery services
- Offering free shipping/heavy discounts
- Aggregating reviews across multiple platforms/accounts
- paying for ad campaigns, etc
Plus, the marketplace is heavily saturated and tilted in favour of prominent players. It’s simply impossible for small clothing merchants to compete with the heavy hitters in terms of their marketing, pricing/discounts, and lightning-fast delivery. For them to even compete on Amazon, SMBs and local retailers need a helping hand, which ONDC network aims to provide.
Why ONDC network is a blessing for India’s e-retail industry
On the democratic platform, you can sell fashion on ONDC network without encountering the usual drawbacks of platforms like Amazon.
Open Network for Digital Commerce is here to reduce the influence of big companies and help small merchants make their marks. With the help of a compatible buyer app, even naive merchants can join the decentralised platform and make their catalogue discoverable to all participating buyers.
The perks of joining ONDC network for fashion retailers include, but are not limited to :
1) Ability to tap into newer markets
Being an open-source platform, ONDC network lets you identify and expand into new market segments. The platform also opens up better business opportunities for clothing merchants on Amazon, both new and existing.
2) Generate better revenue streams
The democratic network aims to onboard 90 crore buyers and 12+ lakh small merchants by 2027. Such a widespread market equals more potential buyers, ultimately creating better revenue streams.
3) Add multiple sales channels
Merchants can sell fashion on ONDC network to create a brand presence across various platforms (Flipkart, Nykaa, eBay, etc.). Adopting a multi-channel strategy also means less reliance on Amazon for sales.
4) Better customer engagement with no barriers
Unlike Amazon, the ONDC network doesn’t influence your customer experience. Furthermore, Mystore for Amazon sellers gives access to a feature-rich dashboard + powerful marketing tools.
5) Collaborate with on-network logistics providers
Selling fashion on ONDC network via the cutting-edge Mystore seller app is easy. Merchants can pick from a vast list of logistics providers, simplifying their order fulfilment.
6) Pay a nominal transaction fee
Connects you to millions of buyers pan-India and charges a fraction of the commission compared to what you pay on Amazon. The final cost is multiple times lower than the usual commission fees charged by Amazon.
Even if you are satisfied with your Amazon sales now, there’s no guarantee that your product visibility will remain the same, given Amazon’s constantly changing seller policies. You must sell fashion on ONDC network as an additional sales channel to your existing business model.
Mystore for Amazon sellers provides seamless channel migration for sellers to upload their entire product catalogue from Amazon to ONDC network seamlessly.
How to register your fashion store on ONDC network via Mystore
You can embark on your selling journey on the open network with ease! With Mystore for Amazon sellers, becoming an ONDC network-affiliated merchant becomes a one-click exercise. Follow these simple steps, and you'll be able to list your clothing catalogue and start getting orders from buyers all over India in no time:
Step 1. Sign up for a seller account on Mystore
Step 2. Complete the form with your necessary bank details and GSTIN
Step 3. Your e-shop will be ready to go - let the orders begin
Step 4. Select logistics and fulfilment partners of your preference
Step 5. Receive payment instantly
Once your fashion products start selling, you can scale your business to include nationwide delivery by choosing from a pool of ONDC network-approved logistics partners.
Conclusion
Mystore for Amazon sellers provides all the tools and resources you need to successfully launch and manage your online clothing business. With a powerful tech-driven approach, MSMEs and remote sellers finally have a platform they can rely on for improved sales.
What could make a seller’s life easier than that? Start today and experience the joy of online selling with the Mystore seller app!