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ONDC Network For Small Grocery Sellers in India:
As soon as Amazon entered the online grocery market, small players had to brace up for its impact on their existing businesses. Depending on which side of the fence you are, Amazon can be a lucrative partner or a ruthless competitor.
For grocery merchants listed with Amazon Fresh, ONDC network may offer a better medium for reaching their desired audience and increasing their profit margins. Wondering how? By observing our pro tips, thousands of mom-and-pop shops and local dealers can sell grocery on ONDC network with ease.
Why Selling Groceries on Amazon is a Challenge?
Amazon may have low barriers to entry, but that doesn't apply to grocery vendors. Here's what you must do to start selling groceries and perishable goods on Amazon. Get your FSSAI license with attached images of your product - one that includes all the nutritional facts. And remember to include the expiration date plus your FSSAI licence number to get approved.
Even if Amazon Seller Central approves your products, getting them listed at the top is a different story. Naturally, Amazon will put its products and affiliated sellers at the top. And if a particular grocery item is popular among customers, Amazon can easily duplicate it and sell it for a lower price.
You must also maintain the following :
Product defect rate: <1%
Fulfilment success rate: >97.5%
Late delivery: <4%
Failing in any of the above metrics could result in your seller account getting lower traffic or, worse, being suspended/removed permanently. Now, add the hassle of finding the right shipping partner, mitigating unfair competition, and paying hefty commissions (15-30% of total cart value). One can see why newbie grocery sellers don't find Amazon all that attractive.
Mitigating Said Challenges Via ONDC Network :
The ONDC network initiative was launched to curb Amazon's dominance over online grocery through projects such as Amazon Go, Amazon Fresh, and Prime Now.
ONDC network is a standardised, open-network platform that all grocery merchants and consumers can access for free! The government is working hard to ensure online monopolies don't keep controlling the digital market. With the help of an ONDC protocol-compatible application like the Mystore seller app, merchants have freedom of choice now.
Mystore for Amazon sellers lets you explore any buyer or service provider (tech and logistics) you want - for ZERO upfront costs. With a democratised network, the possibilities are endless!
5 Tips to Sell on ONDC Network With Mystore:
Remember: it's important to keep an eye out at every step so you can sell grocery on ONDC network more effectively. To help you with that, here are the five crucial tips:
1) Choosing The Ideal Seller App:
Starting an online grocery business has never been easier! The Mystore Seller App lists powerful, mobile-first tools to manage your grocery business on Amazon better. Built with MACH architecture - Mystore is the leading ONDC network -connected marketplace with an initiative and feature-rich admin dashboard.
And remember, Mystore-affiliated sellers can immediately sell grocery on ONDC network for no upfront costs! Once you start receiving orders, you only pay a minimal transaction fee. Now that's something to smile about.
2) Add Categories and Product Descriptions:
A detailed and eye-catching product description doesn’t just make your brand look more professional, but it’s also a highly beneficial SEO strategy. Leverage Mystore's feature-rich admin dashboard to provide all the details about your grocery catalogue.
A comprehensive product description lets your customers better understand your product. Mystore admin panel enables you to add detailed product descriptions, panoramic HD images and label ingredients. Become an eCommerce selling expert, without any technical or coding expertise!
3) Offer multiple and flexible payment options:
If there’s one thing that frustrates Indian online shoppers, it’s the lack of cash on delivery as a payment option. Studies conducted over the years have shown that many cart-abandonment cases occur due to non-flexible payment options to buyers. Hence, Amazon sellers on ONDC network must ensure that they offer quick and pain-free checkout options for an unmatched shopping experience.
For that reason, Mystore for Amazon sellers allows them to integrate multiple payment gateways with their existing seller accounts. With flexible payment options (COD, e-wallet, mobile banking, etc.), buyers can make transactions readily, thus improving the seller-customer relationship.
4) Optimum logistics and fulfilment solution:
More than 60% of buyers prefer to have their orders delivered by a trustworthy fulfilment company. This is one of the primary reasons millions of customers still trust Amazon.
With ONDC network, you can connect with on-network shipping companies with a vast network and provide professional delivery solutions. Mystore for Amazon sellers gives access to on-demand logistics partners that cater to the audiences in your target market.
Hence, sellers can choose the most affordable fulfilment service provider with a comprehensive delivery range. With an A-grade logistics solution, you can increase your delivery locations without spending a fortune on acquiring third-party shipping services.
In Conclusion:
If you're a grocery seller, get excited! Widen your horizons with an online presence and open up exciting new possibilities to optimise your selling potential—time to sell grocery on ONDC network and catapult your business to greater heights.With online grocery shopping trending up, there has never been a better time to start selling in the grocery category. So, kickstart your ONDC network with the Mystore seller app today!