The “Food and beverages” industry has emerged as one of the fastest-growing sectors in the post-pandemic world. The F&B market in India is expected to reach the $345 Mn mark by 2025. These estimations represent great potential for reaching high revenue goals in this sector.
Furthermore, many Indian “food and beverages” companies opt for a direct-to-customer model to foster a direct relationship with their buyers. That way, food delivery startups can maximize profits without depending on restaurants and distributors.
However, for new food delivery startups, the road ahead may not be as cosy as they might think. With the online marketplace becoming more competitive, entering the F&B sector and making an immediate impact is becoming difficult.
Thankfully, realizing the predicament of emerging food D2C brands, the Indian government launched its most ambitious digital project to date - ONDC network. Once fully implemented, all network participants can sell on ONDC network and instantly unlock business opportunities through pan-India visibility.
Let’s unravel the mystery behind the “ONDC network” and how thousands of D2C food and beverage companies stand to gain from this novel initiative.
Table of Contents
Understanding the “Open Network Project”
As an open and decentralized framework, the Open network business model gives all D2C brands the freedom and ease to list their products and services. The open network framework facilitates seamless transactions between buyers and sellers. For every completed order, merchants can offer multiple payment methods (UPI, credit cards, COD, etc.) thus improving their customer satisfaction.
F&B brands can leverage the neutral, democratic network by registering on a network-compliant platform like the Mystore seller app. Simply register on the open network, add your “food and beverages” catalogue, choose your logistics network, and start selling. It’s that easy! Also, customers can get their food delivered to them quickly from a hyperlocal vendor and choose their preferred payment mode.
How Direct-To-Consumers Brands Can Join the ONDC Network
Registration on ONDC network is seamless and quicker, especially when processed through a fully-complaint solution like the Mystore seller app. All it takes is your GSTIN, business proof (name, address, and location), and basic bank details, and you can start fulfilling orders.
1) Visit the Mystore registration page.
2) create a Mystore seller account.
3) Fill in your food and beverages business details.
4) Add photos, descriptions, and prices.
5) Happy selling!
Launch your online store quickly and hassle-free - that's what Mystore is all about. All D2C enterprises and local merchants can benefit from its easy-to-use interface and plethora of handy features. Fine-tune your sales strategy with Mystore and gear up for growth like never before!
Key Benefits of joining ONDC network via Mystore
The open network mission is to make eCommerce more accessible for all types of sellers while reducing the dependence on popular marketplaces like Amazon and Flipkart. For companies adopting a Direct-to-Customer business model, having a medium that promotes equal visibility and interoperability can make a world of difference to their bottom line.
From improved market reach to lower business costs, here are just some of the numerous benefits of migrating to the ONDC network:
- Say goodbye to hefty commissions
- Become discoverable to 25 crores + potential buyers
- Set your prices and delivery
- Seamless customer onboarding
- Offer a tailored customer experience
- Adopt new-age tech and value-chain solutions
- No technical wizardry needed
- Choose from a list of on-network logistics partners
And so much more…
Thanks to the open and decentralized framework. Anyone can sell on ONDC network and reach new customers. A scalable, customisable eCommerce solution like Mystore will smooth the transition to a seller-friendly network for F&B companies.
Launching a “Food and Beverages” D2C Brand With Mystore
Mystore focuses on driving sales by helping merchants deliver an A+ shopping experience. Here’s what’s in the Mystore goodybag for D2C brands dabbling in the food delivery business:
- Seamless order and catalog management
- In-built SEO and marketing tools
- Building an unmatched UX experience
- Own your multi-channel domain
- Leverage multi-channel integration for better sales
- ZERO upfront costs
- Nominal transaction fee (via a pay-as-you-sell model)
- Adopt hyperlocal commerce to build a loyal customer base
- Added features for Tax invoicing & GST-compliance
- Reduced time-to-market and time-to-scale
Conclusion
India is home to hundreds of food and beverage startups, and the figure will only rise as customers become more comfortable with online shopping. With the launch of the ONDC network, these ambitious startups have the perfect medium to showcase their services to the desired audience.
With the Mystore seller app, D2C brands can launch a successful digital presence in double-quick fashion. So why wait? Check out Mystore and sell on ONDC network like a pro!