India’s eCommerce market is expected to reach a staggering market size of $120 Bn by 2026, and D2C brands are at the forefront of this growth. The direct-to-consumer model has enabled some of the most successful enterprises (Mamaearth, Nykaa, Pepperfry, boAt, etc.) to piggyback off the rise in the “online shopping” trend.
But the question is - Has your D2C enterprise benefited from the rise of the “eCommerce era”? If your answer is “no”, then let’s not fret. Most small players, including D2C startups, are missing out on the fun, thanks to traditional marketplaces' restrictive, closed-loop nature. However, all that is about to change.
That’s right. ONDC network is here to help all merchants, retailers, and brands design the winning formula and reach new markets without depending on popular platforms.
Sounds too good to be true? Well, sell on ONDC network and see for yourself how beneficial the GOI-led initiative is to your brand’s growth trajectory. But before you do, let’s first understand how ONDC network aims to democratize the Indian marketplaces and how pan-India merchants can transform their digital journey with the democratic network.
Table of Contents
What’s the aim of ONDC network
Open network is the government’s attempt to level the playing field for small, marginalized sellers and make the entire eCommerce ecosystem more inclusive and interoperable. The platform enables seamless transactions between buyers and sellers, irrespective of what buyer or seller apps they use.
The ultimate goal here is to help all Indian retailers, mom-and-pop shops, and D2C brands enter new markets and adopt best-in-class tech solutions to grow. Anyone can sell on ONDC network and leverage its incredible potential to nail their business goals - NO technical expertise is needed.
All that’s needed is a network-complaint, scalable solution like the Mystore seller app to get you started on this transformational journey.
ONDC Network Advantages For India’s D2C Players
When you enlist your products on the decentralized network, your chances of product visibility automatically improve due to its reach into unexplored markets.
Also, direct-to-consumer companies will benefit from having the freedom to choose their own tech and value-chain solutions without being hassled by biased, privately-owned giant corporations.
But that’s not all. There are multiple perks to join and sell on ONDC network, some of which are listed below:
Pan India reach
ONDC network focuses on fostering a healthy competitive atmosphere where all enterprises can enlist their products and cater to a vast community of 25+ crore buyers across India. Once approved, your D2C store will be immediately discoverable to all customers across multiple platforms.
No need to invest in tech set-up
ONDC network aims to simplify the selling journey for all D2C brands by offering them access to high-end technology solutions, something that was previously beyond the grasp of small-scale businesses. With seller apps from multiple network participants, D2C brands have ready-to-use tech solutions at their disposal.
Additional digital sales channels
With ONDC network, businesses can add an additional sales channel to grow their reach. With an ONDC network led approach in place, D2C brands can explore new target markets and widen their customer base.
Ability to experiment with products in new markets
By carefully examining feedback, conversions, and other metrics related to the market-product mix, D2C brands can safely predict how their target audiences will respond to their offerings. With ONDC network, D2C brands get access to a wider market to experiment with innovative products and their buyer adoption rates.
Streamlined fulfilment with on-network logistics
Dozens of certified logistics companies have already integrated with the ONDC network (including Dunzo, DTDC, etc). By partnering with on-network logistics providers, D2C brands can streamline their fulfilment and build a customer-centric brand image..
How Can Your Direct-To-Consumer Store Leverage ONDC Network
To be able to onboard the ONDC network and leverage it to reach millions of buyers, D2C brands need a fully-compatible, easy-to-use seller-side interface. That’s exactly what the Mystore seller app offers.
Novice eCommerce players can register on the neutral platform by creating a Mystore seller account while existing businesses and D2Cs that are using Amazon, Shopify, Magento and wooCommerce for building their digital presence can simply switch to the open network and take their entire product catalog in one swoop thanks to Mystore’s “ONDC network channel integration” solution.
For newbie sellers, here’s how the ONDC network registration looks like via Mystore:
- Visit the Mystore seller app
- Fill out the seller registration form with your store credentials and GSTIN.
- List your products (with images, descriptions, and other details)
- Choose your prices, payment modes, and shipping/delivery options
- Start receiving orders
Talk about easy and quick!
Join The ONDC Network Through Channel Integration by Mystore
Have an existing D2C business on platforms like Shopify, Amazon, WooCommerce, Magento etc.? No worries. With Mystore’s seamless integration, pan-India D2C brands can easily onboard the ONDC network in just a few clicks and showcase their entire catalog via ONDC network.
Integrating your existing D2C storefront with ONDC network through Mystore will help you leverage the democratic network to tap new buyers.
Mystore channel integration supports painless catalog upload from a variety of platforms and marketplaces like Shopify, WooCommerce, Magento, Amazon etc.
From there, D2C brands can choose their preferred logistics partners to fulfil orders (including hyperlocal delivery) or leverage integrated marketing tools to gain a competitive advantage on the open network.
Nail ONDC Network The Mystore Way!
With ONDC network-connected seller apps like Mystore, D2C brands can quickly build a fully-functional online storefront and establish a unique presence on the open network. Mystore seller app aims to assist all local retailers, SMBs, and D2C players in capitalizing on the exponential growth of India’s eCommerce market. Woo your D2C audience using ready-to-use, adaptable tools, capturing their entire selling journey - from pricing to delivery at zero starting cost!
So why wait? Prepare your business for growth that you never thought possible! Sell on ONDC network through Mystore today!