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How Fashion Sellers can sell on ONDC Network and Nail Hyperlocal Commerce

ONDC Network Seller App

MystoreAug 25, 2023

Are you a fashion retailer looking to tap into the wider local market? Wondering how to leverage hyperlocal ecommerce without spending upfront? 

Well, look no further! In this article, we’ll explore  the revolutionary Open Network for Digital Commerce protocol and how you can sell on ONDC network to tap into the exciting world of hyperlocal commerce and transform your fashion business. 

Get ready to explore the potential of the ONDC network - a game-changing platform that helps you connect with your local customers. Buckle up and join us on this exciting journey to fashion success!

What is the ONDC Network?

The ONDC network is a government of India-backed project to provide a shared digital infrastructure enabling all sellers, small and medium-sized companies (SMEs) as well as large enterprises , to interact with customers. The open network provides a uniform platform for vendors to list the items and reach buyers across the country. 

ONDC network has two types of apps to enable sellers and buyers to do business on the open network. 

ONDC network Seller App- This is the merchant-facing interface that enables the sellers to list their products, manage them and sell to network-wide buyers. The products of the seller will be visible on all buyer apps irrespective of which seller app they are using. Some examples of ONDC network seller apps are Mystore Seller App, eSamudaay etc.

ONDC network Buyer App- This is the buyer-facing interface that enables buyers to search, buy and track their orders on the open network. Irrespective of the buyer app a customer is using, they will be shown products sold by all the sellers. Some examples of ONDC network buyer apps are Mystore Buyer App, Paytm etc.

Why Sell on ONDC Network?

Listing your fashion products on the network offers several advantages for you as a seller. Let's delve into some of the key benefits if you register on ONDC network and showcase your products:

  1. Wide Reach: ONDC network provides access to a vast customer base across different regions of India. By listing your products on the open network, you can tap into new markets and increase your visibility among potential buyers.
  2. Hyperlocal Commerce: Hyperlocal commerce is the future trend, and ONDC network enables fashion sellers to capitalize on it. If you register on the ONDC network, your products will be shown first to your local buyers due to the open network’s hyperlocal algorithm thus increasing your chances of conversion. You can provide personalized experiences, quicker deliveries, and build stronger customer relationships.
  3. Cost-Effective: Registering on ONDC network is a cost-effective way for fashion sellers to enter the online selling ecosystem. The network offers top-grade technical solutions to sell online through its tech solution provider network participants. Sellers can build their online presence without hefty subscription fees or high commissions, making it an attractive option for small-scale sellers.
  4. Government Support: ONDC network is a government-backed initiative, which means if you sell on ONDC network, you can benefit from the support and initiatives launched by the government to boost the growth of SMEs. This includes access to various schemes, subsidies, and assistance programs.

How to Register on ONDC Network?

Registration on the ONDC network allows you to effortlessly tap into a vast network of eager customers and extend your reach like never before. Start accelerating the sales journey and embracing the future of online selling by registering on the network with the most advanced Mystore Seller App

Step 1: Create your account on Mystore

First of all, it’s a breeze to get started! Simply create your account,  on the user-friendly Mystore ONDC Network Seller App, to sell on ONDC network. With an intuitive interface and powerful features, Mystore ensures you’re up and running in no time. 

Step 2: Gather your essentials 

We believe in keeping things simple and hassle-free., To ensure a smooth onboarding experience, here is a checklist of the essentials you need: 

  1. GSTIN Number: As a responsible retailer, it is important to have a Goods and Services Tax Identification Number (GSTIN). This unique identity allows you to comply with tax laws and seamlessly integrate your business into the ONDC network. 
  2. Bank Account Details: You will need to provide bank account information to register on ONDC network and reap the benefits of your hard-earned sale. Rest assured that your financial information is kept with the utmost security and confidentiality. 
  3. Business Details: Add your business information, including your name, address, and other required information. This allows you to create a personalized experience for you and your valued customers.

Nailing Hyperlocal Commerce with Mystore SellerApp

The Mystore Seller App is a powerful tool to enhance the selling experience for fashion sellers on the ONDC network. Here's how you can make the most of its features:

  1. Product Listings: Create attractive and detailed listings for your fashion products using the Mystore Seller App. Highlight key features, provide accurate descriptions, and upload high-quality images to showcase your merchandise effectively.
  2. Inventory Management: Manage your inventory efficiently when you embark on the journey to sell on ONDC network. You can also keep track of stock levels, update product availability, and set automatic alerts for low stock to ensure seamless order fulfillment.
  3. Order Processing: Receive and process orders seamlessly through the Mystore SellerApp. Get real-time notifications for new orders, update order statuses, and generate invoices to streamline your order management process.
  4. Choose Between On-Network or Off-Network Logistics: Explore endless possibilities at Mystore as it empowers you to make the best decisions for your business. Optimize your parcel costs and access the real-time rates of our on-network logistics partners.
    Alternatively, comply by leveraging the off-network logistics partners of your choice when you sell on ONDC network. You can also manage your logistics and track your orders effortlessly using Mystore’s intuitive seller app. 
  1. Analytics and Insights: The Mystore Seller App provides valuable analytics and insights to help you understand customer behavior, sales patterns, and product performance. Utilize these data-driven insights to make informed decisions and optimize your fashion business strategies.
  2. Promotional Campaigns: Leverage the promotional tools offered by the Mystore Seller App to create marketing campaigns and attract more customers. Run discounts, offers, and exclusive deals to entice shoppers and drive sales.
  3. Secure Payments: The Mystore Seller App ensures secure payment processing, giving customers peace of mind while making purchases. Multiple payment options and a secure checkout process can boost customer confidence and encourage repeat purchases after you register on ONDC network.

Optimizing Your ONDC Network Listing for Success

Optimizing your fashion listings is essential to maximize your visibility and reach on ONDC network. Here are some tips to help you stand out:

  1. High-Quality Images: Use clear and appealing images that showcase your fashion products in the best light. Invest in professional photography or ensure your product images are well-lit, focused, and visually appealing.
  2. Detailed Descriptions: Write informative and engaging product descriptions highlighting unique features, materials, and sizing information. Be concise yet descriptive to provide customers with all the necessary information.
  3. Relevant Keywords: Incorporate relevant keywords naturally into your product titles and descriptions to sell on ONDC network effectively since it will improve your chances of appearing in search results when customers are looking for specific fashion items.
  4. Competitive Pricing: Research the market and set competitive prices for your fashion products. Consider factors like quality, brand positioning, and target audience while determining your pricing strategy.
  5. Positive Reviews: Encourage customers to leave reviews and ratings for your products you have listed to sell on ONDC network. Positive reviews build trust and credibility, making your listings more attractive to potential buyers.
  6. Timely Order Fulfillment: Aim for prompt order processing and quick delivery to ensure customer satisfaction. Maintain clear communication with buyers regarding shipping updates and estimated delivery timelines.


Listing your fashion products on the open network opens up a world of opportunities in hyperlocal commerce. By registering on the network and utilizing Mystore’s ONDC network Seller App, fashion sellers can reach a broad customer base, leverage government support, and optimize their online presence. At the beginning of your journey to sell on ONDC network, you must remember to create compelling listings, provide excellent customer service, and continuously analyze and optimize your strategies to thrive in the hyperlocal commerce landscape.

The future of fashion retail lies in hyperlocal commerce, and ONDC network is your gateway to success. Act now and start selling on ONDC network to take your fashion business to new heights.

Take advantage of the Mystore Seller App to unlock the full potential of hyperlocal commerce and establish a successful online presence for your fashion business. 

Register on Mystore today and start nailing hyperlocal commerce!

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