Farming has always been the backbone of the Indian economy. The agricultural sector reached USD 865Bn in 2021, accounting for over 40% of the Indian workforce. What’s more encouraging is that eCommerce in agriculture has come leaps and bounds, thanks to the emergence of FPOs (Farmers Producers Organisations).
At present, over 5000+ FPOs (Farmers Producers Organizations) are operating under the various GOI initiatives. Since 2011, around 3200 FPOs have registered as Producer Enterprises, while the rest are categorized as Cooperatives, societies, etc. FPOs aim to enhance small farmers’ competitiveness and enable them to leverage new market opportunities through collaboration.
Amidst these technological advancements, what has grabbed the attention of all eCommerce participants is the launch of the ONDC network. Since its inception in 2022, The GOI-led initiative has contributed significantly to disrupting India’s digital landscape and ushering a change in how merchants and buyers interact.
Here, we learn how, with this revolutionary concept in place, all agro-based merchants and FPOs can sell on ONDC network using the cutting-edge Mystore seller app and diversify their business growth.
Table of Contents
How ONDC Network is Facilitating India’s FPOs :
The key concerns relating to business growth that have always hounded small farmers are:
- Minimal-to-low of technology adoption
- Poor market visibility/penetration
- Lack of supply-chain logistics
- No digital footprint
- Limited customer insights. etc.
And while the emergency of FPO has gone some way in mitigating these challenges, issues and policy gaps still remain. Small-to-Medium farmers consortiums may still lack the technical knowledge to successfully launch a store that attracts pan-India buyers. Even if they do, rural farmers may lack the logistics to fulfill these orders.
Thankfully, The ONDC network could well be a solution to agrarian distress by helping farmers access nationwide markets and grow exponentially. Let’s take a closer look at how eCommerce in agriculture is better off now that the revolutionary DPIIT-led project is fully underway.
Why Farmers and Agro-Producers Sell on ONDC Network
E-commerce in agriculture is going through a digital transformation, and ONDCnetwork is at the forefront of this rapidly evolving ecosystem.
Open Network for Digital Commerce aims to onboard the entire farm value chain, including FPOs, exporters, rural retailers, MSMEs, and agro-based D2C stores.
The novel initiative empowers small and marginal farmers by giving them access to the latest technological innovations, digital payment systems, and a wide array of logistics services traditionally reserved for established brands. This will, in turn, enable pan-India FPOs to grow their businesses and compete more effectively in the market.
Moreover, the not-for-profit initiative will help eliminate intermediaries, thereby bridging the gap between farmers/producers and buyers. The farmers will be able to sell on ONDC network directly to consumers, ensuring better price realization and minimizing losses due to spoilage and wastage along the supply chain.
Another major advantage of ONDC network is that it will bring about greater transparency in agricultural transactions, ensuring that all farmers have access to accurate market information, price trends, logistics partners, and customer demands. Furthermore, registration on the open network is accessible to all FPOs, who can onboard all their vendors and act as seller-managers using an ONDC network-compliant interface like Mystore. This enables FPOs to reach pan-India buyers.
Through a seller-friendly solution like the Mystore seller app, farmers and FPOs can onboard ONDC network and enhance their selling capacity tenfolds. For maximum growth, farmers must offer a unique buying experience on the open network. Using Mystore’s advanced features, they can build a fully scalable and feature-rich agritech store and use it to sell agro products in minutes.
Mystore’s Ready-To-Use solutions for Small FPOs
India’s leading marketplace for ONDC network - Mystore seller app brings you fully customizable, cutting-edge solutions to help take their agro-based products to new markets.
Mystore’s feature-rich cutting-edge solutions are primed for Indian FPO to cope with the challenges of adopting a digital path. In simpler terms, farmers don’t have to be tech-savvy to create their digital presence.
With the Mystore seller app, FPOs can
- Create and own their own agro-based storefronts.
- Ship with on network shipping and logistics partners of ONDC network.
- Advertise new launches using integrated marketing tools.
- Manage your business on the go using Mystore’s mobile-first technology.
- Leverage a user-friendly dashboard to simplify order and catalog management. etc.
- Streamline checkouts by integrating multiple payment gateways.
- Seamless integrations with 3PL, payment portals, SMS and mail gateways.
ONDC network Farmers onboarded through Mystore can offer a completely unique shopping experience and tap into pan-India markets with ease.
Conclusion
Ready to launch your agritech eCommerce portal on ONDC network? With Mystore’s easy-to-use and adaptable features, FPOs can easily sync, sell and manage agro products at the click of a button and without needing any technical assistance. Yes, anyone can leverage Mystore’s advanced admin panel to build an omnichannel store for agro products.
Why wait? Check out Mystore and design your dream ONDC-network agritech store today!