ONDC network is fully in the limelight. Small-scale merchants, local startups, Fortune 500 companies, D2C enterprises - you name them; everyone is excited to see the tremendous potential of the GOI-backed initiative unfold in front of them!
For D2C brands, switching to the open network has helped them completely reimagine their entire growth model, thanks to the level of exposure it can get. If you haven’t been keeping up with the latest market reports, ONDC network is a UPI-like digital project, but instead of focusing on digital payments, the initiative aims to democratise the country’s monopolised eCommerce market.
Getting a piece of the pie is easy. Anyone, including budding D2C brands, can easily sell on ONDC network through any ONDC network seller app and smash their brand goals in a double-quick fashion. Yes, it’s true!
But what is an ONDC network seller app, exactly? And more importantly, how can merchants, SMBs, and direct-to-consumer entities use it to leverage the open network? Let’s find out:
Table of Contents
What is ONDC Network and Why Does it Matter?
Spearheaded by the Department for Promotion of Industry and Internal Trade (DPIIT), Open Network for Digital Commerce is a new-age initiative that adopts a UPI-like approach to democratising India’s digital commerce. Onboarded merchants will have access to a nationwide customer base and the ability to deploy high-end tech and logistics solutions to cater to their needs.
The ONDC network offers a number of advantages for D2C brands looking to improve their customer reach and brand loyalty. First, it provides a way for brands to connect with customers directly, without depending on monopolistic marketplaces. This allows brands to build closer relationships and offer customers a more personalised experience.
Second, the ONDC network gives brands access to optimised value chain services. By being on the network, D2C brands looking to expand their reach into newer markets can connect with warehousing and logistics partners to enter new pin codes successfully. This is especially helpful for small and emerging brands looking to build their portfolio but lacking in-house logistics/fulfilment infrastructure.
Finally, the ONDC network is a great way for all merchant segments to implement their own selling strategies. This starkly contrasts the traditional way of selling through eCommerce, where the entire selling process is controlled and steered by the platform that merchants are selling on rather than the merchants themselves.
If you are a D2C brand looking to improve your customer reach, then switching to the ONDC network is a great option.
ONDC Network Seller App For Beginners
So, while being on the ONDC network may open new doors to brand success, they still need to register on the platform first in order to sell. Hence, an ONDC network seller app is the seller-side interface through which merchants can use the revolutionary platform to establish new sales channels.
An ideal seller application should offer an end-to-end solution to merchants to enlist, showcase, market, and ultimately sell their products to millions of pan-India buyers without needing technical/coding expertise. For local retailers, SME startups, or small-to-mid-to-large scale D2C brands looking for sustained growth on the open network, a fully-compliant application like the Mystore seller app is the perfect solution.
How Will the ONDC Network Seller App Work
To better understand how the ONDC network seller app works, let’s take an example of a startup Direct-to-consumer brand “Sphinx” which sells cosmetics and BPC products. Now, say the brand has just made its shopping store live on the open network via the Mystore seller app and uploads a product (say “Sunscreen SPF 50”) for customers within the delivery range of 100 km.
Now, when buyers within 100 KM search for “sunscreen lotion SPF 50” through any connected buyer app, Sphinx’s catalogue will instantly be displayed on their screens (amongst other brands). From there, buyers can choose their preferred seller (based on prices, reviews, shipping costs, etc.) to get the best deal, while Sphinx benefits from getting equal visibility as other established brands.
Once the order is placed, Sphinx can confirm the order, receive payment on the Mystore admin panel, and ship the sunscreen lotion for delivery, either deploying an on-network logistics partner or its own delivery personnel. It’s really that simple, especially when you begin your ONDC network journey with Mystore.
Mystore - India’s Leading ONDC Network-Complaint Seller App
Through the Mystore seller app, D2C brands can instantly and seamlessly migrate their product listings and upload them to be discoverable to pan-India audiences. D2C brands across any business verticals that are currently selling through Amazon, Shopify, WooCommerce, etc., can migrate to Mystore using seamless channel integration and build their ONDC network presence.
Your products will gain instant visibility across all the ONDC network buyer apps in all the cities where the ONDC network has been piloted (which is expected to envelope 75% of Indian pin codes by 2028). Mystore has killer integrations set up, so you don't have to worry about a mess of confusing connections.
Use an extremely user-intuitive dashboard to reinvigorate your e-store to handle payments, shipping, returns, tax calculations, inventory/order management, etc. No head-scratching is required!
Simply visit the Mystore seller app, and specify your service area, GSTIN and bank details. Once you're done, buyers will be able to find you whenever they search for a product you're selling.
That's it - your direct-to-consumer brand is now ready to take the ONDC network market by storm!
Conclusion
The eCommerce landscape has never been more favourable for D2C brands in India. Although the brands take a gamble by going solo, the perks of not being restricted to a single platform can be highly lucrative in the long run.
In fact, the Direct-to-Consumer model is poised to create a $100+ billion market opportunity by 2025, expanding at a staggering CAGR of 25% between 2020-2025. So, the D2C business model is definitely worth pursuing, and now with the expansion of the ONDC network initiative, now is the time to double down on this approach and gear up for rampant growth.
So why wait? Be a part of the ONDC network revolution today with the Mystore seller app.