D2C Brands in India: Opportunities and Challenges
The D2C brands first started to make waves around 2015, when the idea was novel and presented tremendous scope for unlimited growth. Fast forward to 2023, and the direct-to-consumer isn’t just afloat but thriving, with the demand skyrocketing during the COVID-19 pandemic. According to INC42’s latest report, as of January 2023, over 800 D2C brands in India have churned out a whopping $2 Billion in sales. Astounding, right?
However, the road ahead may be bumpy. How will novice eCommerce players thrive in the face of rising competition? How will businesses gain end-to-end control over everyday aspects of cataloging and marketing? How can direct-to-consumer brands capture new markets, particularly in Tier 2 and 3 cities, for maximum exposure and profitability?
These questions have plagued the minds of small players until now - thanks to the introduction of the ONDC network and the huge potential it represents.
Read more to clear the air around the central government’s novel yet exciting initiative and learn how direct to buyer stores can sell on ONDC network and gear up for growth like never before.
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Democratising The Digital Economy - The ONDC Network Way
In an increasingly unpredictable and innovation-driven market, it’s imperative that the eCommerce industry remains inclusive, decentralised, and democratised. To ensure this, the central government has rolled out the ONDC network project in 75+ cities and towns in India, with the idea of enveloping 75% of all national pin codes by 2028.
Open Network brings all kinds of online retailers, buyers, and tech/logistics providers into one standardised, interconnected network. This means that everyone, including D2C brands, can have their goods and services visible in the search results - no matter what platforms/app merchants may use.
Basically, merchants can sell on ONDC network and tap millions of pan-India customers without spending a king’s ransom on commissions and other acquisition-related costs! To get started, they must become registered via an ONDC network-compliant solution like the Mystore seller app.
Don’t worry. The seller registration process is super-easy, and with Mystore, you can go live and start selling in days!
Why ONDC network - D2C is a good fit
Being on a neutral platform where all your prospective buyers are connected is a great way to increase your sales and grow your brand reach. It provides small D2C brands with an opportunity to make their products visible to wider audiences (250 million and counting) while giving customers access to more choices of merchants.
Plus, the democratic platform breaks the hold of powerful eCommerce platforms that traditionally have been operating in a closed loop. From the smallest self-employed dealer to a large corporation, anyone can be a part of this revolutionary concept and curb the challenges in every aspect of their selling journey.
Here’s what the not-for-profit initiative offers that have D2C brands buzzing:
- Less dependence on monopolistic marketplaces
- Better visibility across all sales channels
- Reduced commissions and operating costs
- Better transparency, zero exploitatory practices
- Unrestricted customer-seller interaction
- Seamless transactions through multiple payment apps
- Hyperlocal order fulfilment
- On-demand logistics support
- Access key customer insights, etc.
What’s more? D2C brands currently selling through other marketplaces can also join this exciting opportunity without building a storefront from scratch.
Wondering how? It’s easy - Mystore seller app helps all segments of eCommerce players enter the ONDC network market through an advanced channel integration.
With Mystore’s robust channel integration solution, D2C brands with an existing store on another popular marketplace can seamlessly add an ONDC network-compliant sales channel by migrating their entire catalogue to the open network in minutes!
Product migration with Mystore is a cakewalk! But hey, don’t take our word for it! Check out our step-by-step tutorial on how, in just a few clicks, merchants can instantly upload their bulk catalogue on the open network.
Your D2C Success Story Made Possible With Mystore
That’s right. Mystore makes order and catalogue management less daunting through its gamut of ready-to-use features. If you’re planning to go nationwide, ONDC network through Mystore helps you scale your shipping and logistics capabilities and help your brand take off in no time!
- Mobile-responsive PWAs for your store
- Integrated logistics solutions
- Mobile-first technology for adaptability
- ZERO upfront or subscription fee
- One-click product management
- Brand diversification through marketing tools
- Upgrade to a multi-vendor marketplace
- Customer and product data access
- Offer an omnichannel sales experience
- 20+ payment integrations
- Powerful SSL security
- Tax and GST compliance; and more…
With these tools at your disposal, you can sell on ONDC network and win the hearts of your loyal customers.
Mystore helps merchants stay in touch with their customers' needs and fine-tune their marketing and selling efforts to match their expectations.
Conclusion
In the end, “freedom of choice” becomes an integral part of a successful D2C strategy. And that’s essentially what the ONDC network vision boils down to. By building a robust presence on the neutral network, D2C brands can finally unlock growth potential on their open.
Mystore seller app offers the best-in-breed eCommerce solutions that, in addition to optimising your user experience, will also help improve brand image by leveraging the power of ONDC network. Build your success story with Mystore - India’s leading ONDC network-connected marketplace today!