Ever since their inception, FPOs (Farmers Producers Organisations) have been able to address the challenges small farmers face today. Individual members of FPOs are able to leverage collective strength and planning power to gain access to better market prices, technologies and lower packaging+delivery costs.
However, with over 1000 registered FPOs currently operating in India, one major drawback still remains - Poor Brand Visibility! eCommerce in agriculture is not growing with the same vigor as other market sectors, and that’s largely due to the fact that most farmers and producers are not well-versed in the art of “online selling”.
So, with limited expertise and an already cluttered market environment, how will your FPO brand create a unique identity? Thankfully, the government has launched its ambitious ONDC network project to address the key limiting factors that are holding farmers back from reaching pan-India markets.
That’s right. FPO brands can sell on ONDC network in order to improve their selling power, reduce costs & risks, and ultimately move up the brand ladder without being reliant on monopolistic marketplaces like Amazon and Flipkart.
Sounds promising? That’s because it is.
Let’s closely observe the key elements of this novel initiative and learn how to leverage the ONDC network via the feature-rich Mystore seller app for wider brand exposure.
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ONDC Network - What is It and Why Is It Needed
ONDC network was launched by the Department for Promotion of Industry and Internal Trade (DPIIT) to implement a unified digital commerce ecosystem in India. The initiative involves creating an open-source, neutral platform that facilitates seamless communication between buyers, merchants, and tech/logistics providers.
ONDC network aims to revolutionize the way traditional businesses operate in India and create better business opportunities for all players. The not-for-profit initiative offers a way for all small and marginal farmers to be discovered and engaged by millions of buyers - all connected digitally via an ONDC network buyer app.
Hence, an FPO can simply register on ONDC network through a network-enabled app like the Mystore seller app and upload their agro-based catalog to pan-India buyers across multiple sales channels.
Basically, even the least tech-savvy farmers/FPOs can sell on ONDC network and be immediately discoverable to digital buyers. FPOs can switch to the seller-friendly network via Mystore for ZERO cost and use inbuilt marketing and on-network logistics solutions to maximize their reach.
How FPOs Can Join The ONDC Network Through Mystore
Impressed by the various benefits of ONDC network? Wanting to quickly onboard the network and start selling your agro-based products to a nationwide audience? Mystore is here to get your selling journey started in no time!
To become a certified ONDC network merchant, simply visit the Mystore seller app and fill in the registration form. That’s not all! Mystore has recently launched its “ONDC network channel integration” solution to help existing FPOs migrate seamlessly from current platforms to the open network.
FPOs that are struggling to plug into ONDC network can simply migrate their entire product catalogs and set up a dedicated sales channel via Mystore for no extra cost. Shopify, Amazon, Magento and WooCommerce merchants can join ONDC network and leverage Mystore’s cutting-edge tools for improved brand visibility in just a few clicks.
Why FPOs Must Choose the Mystore Seller App
Mystore has been a front-runner in the ONDC network race, offering its customisable, 360-degree solution to make selling easy and cost-effective for all players. Mystore’s comprehensive channel integration allows FPOs to synchronize their agro-based products from multiple channels (Shopify, WooCommerce, Amazon, etc) with their Mystore admin panel.
For novice sellers, Mystore offers an easy-to-use admin interface making it easy to upload catalogs, set up prices, onboard logistics partners, track orders and inventory, receive payments, etc.
Here’s why, as an emerging Farmers Producers Organization must choose Mystore to build a successful ONDC network-compliant agro-based platform:
- Grow your profitability by building a multi-channel presence.
- Get started for zero upfront costs nominal transaction fee (once you start selling).
- Reach new markets with a streamlined logistics solution.
- Boost customer trust by offering a multilingual shopping experience.
- Offer hyperlocal delivery for smoother, quicker delivery.
- Streamline compliances with built-in Tax and GST-Compliance.
- Don’t just launch, but own your business and its policies
- Reduce costs by choosing and comparing multiple ONDC network delivery partners.
Conclusion
ONDC network is another attempt by the central government to promote eCommerce in agriculture and help Indian farmers fulfill their dreams! The democratic network will foster a direct merchant-buyer relationship and help farmers scale their growth with the rising customer demands.
Mystore seller app is explicitly designed to alleviate the selling-related concerns of all sellers by offering end-to-end solutions to create an agritech powerhouse. If you are already registered with other marketplaces, Mystore’s built-in tools can help you seamlessly migrate products and catalogs in a hassle-free manner.
Don’t wait. Register and explore ONDC network with Mystore today!