Per Statista, India’s electronics segment is expected to reach a market volume of $24.8 Bn by 2025. This growth is attributed to the increasing number of electronics/gadget buyers in the segment, projected at 386 million by 2025. Moreover, some reports estimate that 33% of total market revenue will come from online sales by 2023; this is definitely a rise as currently, around 20% of household appliances are bought online.
Such incredible future trends have encouraged more and more electronics companies to adopt the direct-to-consumer model. In addition to removing the “middlemen”, owning a D2C brand means building a direct relationship with the customers.
Furthermore, the government’s willingness to promote the “Digital India” vision aimed at transforming the digital marketplace has led to the launch of yet another ambitious but highly promising initiative - ONDC network. This article looks at how a D2C brand (startup or established) can leverage this multi-billion dollar opportunity to reach peak growth.
Let’s see how budding entrepreneurs can effectively sell on ONDC network through a state-of-the-art solution like the Mystore seller app, and reach newer markets.
Table of Contents
Sell on ONDC Network - What’s all the hype
In April 2022, the Department for Promotion of Industry and Internal Trade (DPIIT) launched the revolutionary open network, following in the footsteps of the tremendously successful “UPI” project. ONDC network will change the course of India’s eCommerce ecosystem by bringing millions of new, small players into the fold. The GoI hopes to onboard 900 million digital buyers and 1.2 million merchants (including D2Cs, MSMEs, and local dukan-daars) on the open network by 2025. Here, all participating entities (buyers, sellers, logistics firms, payment companies, etc.) can buy/sell seamlessly, regardless of different platforms/apps.
Thus, electronics brands on the open network will be discoverable to pan-India buyers across multiple platforms. All they need is a facilitator app to make that transition, i.e. an ONDC network-compatible seller app.
But why should you or your company sell on ONDC network? Here’s what merchants get from migrating to the democratic digital platform:
- Shift from a platform-centric to an open-network platform
- Access to a broader consumer-ship through pan-India visibility
- Freedom of choice in terms of pricing, locations, terms of service, etc.
- Integrated logistics support from approved fulfillment partners
- No governing bodies policing your every move
- Low commissions per order (compared to Amazon, Flipkart, etc)
- Sell your electronics to a huge pool of 25 crores + buyers
- Use your D2C brand to fulfill hyperlocal orders.
How your D2C brand can become an ONDC network participant
Unlike other popular marketplaces like Amazon and Flipkart, your electronics D2C brand doesn’t have to submit heaps of paperwork or wait months to sell on ONDC network. The Mystore seller app works to provide the most seamless transition from your existing platform to the open network. For businesses completely new to eCommerce, they can register on ONDC network through Mystore using 4 simple steps:
1) Visit the mystore registration page.
2) Submit their brand name, GSTIN no., and bank details in the registration form.
3) Upload their electronics products through a seamless admin panel.
4) Start receiving orders.
However, if your D2C brand is already registered with Amazon, and you’d like to switch to the open network, then you can do so via Mystore channel integration. Mystore seller app offers its multi-channel inventory and catalog management services to help companies consolidate their multiple sales channels into one seller interface.
Integrating your existing electronics e-store from Amazon, Shopify, WooCommerce, etc., can be done in minutes. To know more, visit our “managing channels” page. This step-by-step tutorial will help the least tech-savvy merchants easily kickstart their selling journey on ONDC network.
Mystore Seller App for D2C Enterprises
Recognized for being the leader in this revolutionary GOI-led initiative, Mystore offers the perfect solution for you to start selling electronic appliances to all ONDC network-connected buyers. A comprehensive admin panel provides all the tech-handy tools that you need to seamlessly manage your electronics store. You can upload bulk products, receive orders, access on-network logistics, leverage key customer data, manage inventory, set prices, add payment options, etc., all using the Mystore seller app.
Customers from different platforms can find your electronics goods via a complaint buyer app, choose their preferred payment method and the payment is directly credited to your linked bank account. What’s more, once you start fulfilling orders, Mystore only charges a nominal transaction fee. You can utilise its powerful, integrated marketing tools to boost your store performance and attract new buyers.
Basically, whatever you need to sell your electronics goods on the open network, Mystore seller app is the one-stop solution for it all!
Conclusion
In time, Open Network for Digital Commerce will address the severe lack of digital footprint amongst crores of Indian merchants, most of which still lack any online presence. Similarly, if your D2C brand is online but barely making any dent in your sales, then now is the time to go all-in with this revolutionary project and sell on ONDC network through Mystore.
Mystore seller app makes onboarding the neutral platform a painless, 3-step process. So, why wait? Check out Mystore today and be the first to leverage ONDC network’s incredible potential.